Essentially contestable concepts

We have heard it before: sustainability is the way, but then comes innovation, and who knows whether one day hyperthought will go down the same road…

In the (lately sterile) desperate search for a narrative that moves peoples forward, ready to confront their futures, many are the words the elite or the spinnia have tried to weave to the way ahead for all of us.

Some very smart marketers back in the 18th century came up with one three-prong brand (liberty, equality, fraternity) that was meant to oust crosses, stars and moons for good; or at least legitimize the seizure of one or other world power. After a rather rocky history trying to impose capital over the community (man exploits man) or collective work over individual freedom (vice-versa), nobody seems entitled to determine what will do you good and what won’t. It is true though: we are in dire need for a structured discourse to overcome this malthusian-nostradamian odds for humankind (ignoring sideral expansion).

What is sustainable? What isn’t? What is behind the meaning Greenpeace or the Carlyle Group assign to it? World Changing? The UN? GreenFacts? Vandana Shiva? I am afraid the answers to these and more questions you will only find... by yourself. Enjoy your search...